Quick-Step’s design partner Erinn Valencich recently presented free decorating and design seminars at Century Tile location in Mundelein, Ill. The seminars, which were sponsored by Quick-Step laminate and Century Tile, focused on creating big stylistic changes on a tight budget.
“Although consumers continue to be value conscious, they are still looking for ways to express their personal creativity and make their homes more beautiful – while staying within a budget,” said Valencich. “One of the most popular interior design trends right now is the ‘room lift.’ Rather than trading up to bigger, better homes or embarking on expensive, whole-house remodels, today’s consumers simply want new ideas on how to ‘refresh’ their homes quickly, easily and affordably.”
Attendees were encouraged to bring photos of a room that they wanted to refresh. Valencich worked one-on-one with attendees to give them free, personalized design advice on their rooms. Century Tile also raffled off a free Quick-Step laminate floor.
“Consumers can feel so intimidated by the thought of selecting a new floor that they sometimes abandon the idea before even beginning the process,” said Elaine Carlson, vice president, Century Tile. “Erinn’s seminars offered very tangible design advice that showed attendees how doable and fun it can be to embark on a room refresh project, which includes a new floor. Century’s Tile’s experience and expertise then makes the selection and installation of this new floor easy and enjoyable for the consumer.
Valencich said that Quick-Step laminate offers consumers the possibility to affordably create a big style change in a room.
“With the Uniclic locking system, covering up a worn-out vinyl or tearing out an old carpet and putting in a brand new Quick-Step floor is within the skill level and budget of most homeowners,” she said. “Because Quick-Step is available in all the hottest styles and colors, consumers can easily use Quick-Step to breathe new life and design flair into any room.”